The Price Of Fame
I discovered a surprising fact the other day. It was at a ‘meet the artist’ session at a photography exhibition that had just opened. I didn’t much take to the photos but the photographer had some interesting things to say. This exhibition been shown over ten times before at venues around the world over the last couple of years. The photographer was hoping for some sort of breakthrough, I think. The total cost of staging those ten plus shows to the photographer personally had been just short of £100,000. I was staggered. A publisher had offered a book deal but required a £25,000 down payment. What’s going on here? In the back pages of newspapers and magazines there used to be adverts on the lines of “Publishers Looking For Manuscripts”. At first glance it might have looked legit. but everyone knew that these were vanity publishers. You paid a lot for a little plus marketing, distribution and the rest was all up to you. You get a better deal in the photobook since you don’t have to do the post-publication legwork and many of the books are beautiful objects but it still doesn’t look like a smart move financially or professionally. Even if you get your book published how many people are going to buy it or even see it? It simply doesn’t seem an efficient way of getting your work before the public eye, if that is your aim. You might get more people at the exhibition than would buy your book but you won’t get any royalties and the payback on any money you sink into it would be way over the horizon. I wonder if we are in a bubble here: not an artistic one but an economic one.